UPROCK Recordings is a label born out of the love of music and hip-hop culture in its purest forms; EMCEEING, DEEJAYING, B-BOYING & GRAFFITI ART - The four principal elements of hip-hop, that in today's scene have long been forsaken. The name “UPROCK” comes from a dance form that developed out of the art of b-boying (breakdancing).  

It was chosen as it encompasses the values that we stand for and wish to emulate - respect is only earned by proving you're the freshest...

Formed in the summer of 2000, UPROCK Recordings was a merging of two connoisseur music collectives: THE SOULMASTERS (Bunny 'Ian Flaming' Bread, Gus 'Steve Austin' Modest, Darren

'Daz-I-Que' Benjamin) and LEADERS OF THE OLD SKOOL (Justin 'TopRock' McKenzie, 'Adam Rock' Moses, Jason 'Motet' Hicks).

In 2003 UPROCK incorporated theskills and experience of Darren 'Johnny Sumthin' Reilly (SpreadLove/Sumthin Sumthin), who has now become an integral member of the team.

Created as an extension of the internationally acclaimed Bugz In The Attic and positioned at the heart of the West London scene, UPROCK has built a solid reputation around supporting and promoting quality music, as well as pushingboundaries with their unique approach to throwing parties/events and releasing music through UPROCK Recordings. Currently, UPROCK run several nites across the capital including Jazzre:freshed, Futurism and the fortnightly event Instrumental, through which Uprock have developed a unique and extensive following of genuine lovers of good music, arts and fashion.

As well as working with the cream of highly respected UK and European artists and DJ's (including Omar, TY, 4Hero, Incognito, etc). Uprock has also continually worked with the finest of American too, having produced events with the likes of Ali Shaheed Muhammed (Tribe Called Quest), Sa-Ra Creative Partners, Maseo (De La Soul), Pharaoh Monch, etc... through to Soul and Jazz Legends such as Leon Ware, Azymuth and RAMP to name but a few.

The aim of UPROCK is to be universally appreciated, whilst remaining UK. It is a label that aims to become synonymous with quality whilst forging forward as the flagship in the movement we call...

“THE REBIRTH OF FRESH”.